PROFESSIONAL EXPERIENCE
MARKETING MANAGER
Alpha Auto Haus | Calabasas, CA | Oct. 2023 - Present
● Built the company’s digital presence from the ground up, shaping a clear and cohesive brand identity.
● Redesigned and optimized the website to drive stronger visibility, SEO performance, and user experience.
● Planned, built, and launched the Alpha Preserve Membership, driving higher customer retention and acquiring 50 clients in three months.
● Scaled growth through performance-driven campaigns across Google, Meta, social, and Yelp.
● Built and scaled a social audience to 10K+ through creative storytelling.
● Developed brand partnerships resulting in branded apparel and a custom race-car livery at Laguna Seca Raceway.
● Led and mentored marketing interns, keeping content aligned with company objectives.
● Collaborated cross-functionally with sales and operations to align digital strategy with revenue and client retention.
● Integrated and automated the CRM to centralize customer data, interactions, and sales pipelines.
● Developed custom HubSpot queries, properties, and validation logic to enable accurate segmentation, reporting, and automation.
MARKETING CONSULTANT
Venture Autopilot | Hybrid | Jan. 2025 - July 2025
● Worked with founders of an AI startup to build a focused go-to-market strategy.
● Conducted market research that identified a $2.1B total addressable market and growth opportunities.
● Wrote a detailed marketing plan outlining positioning, segmentation, and early customer acquisition goals.
● Developed investor pitch decks and materials supporting a $2.5M pre-seed raise at $16.7M valuation.
● Collaborated with brand and product teams to strengthen identity, messaging, and customer onboarding.
● Presented data-driven campaign insights.
MARKETING INTERN
IntersectLA (CSUN Creative Agency) | Northridge, CA | Aug. 2024 - Jan. 2025
● Assisted in planning marketing campaigns and creating digital content for clients across different industries.
● Contributed to branding projects through market research, creative strategy, and copywriting.
● Helped manage social-media schedules and engagement to support client goals and online presence.
Freelance / Case Projects
February 2020 - October 2023
● Branding, market research, and creative strategy for Drizzle
● UGC
● Field Marketing For Plogging Co.
● Freelance Videographer/Photographer
● Business/Film Marketing Case Analysis
KEY SKILLS AND TOOLS
Marketing Strategy: GTM Planning, Brand Positioning, Market Research, Pricing, Segmentation
Digital Marketing: SEO, Paid Media, Email Marketing, Social Media Growth, Analytics
Creative Production: Photography, Videography, Graphic Design, Copywriting
Software: Adobe Creative Suite, MS Office, WordPress, Google Ads, Google Analytics, Hubspot, Salesforce, Canva,
Leadership: Consulting, Campaign Management, Client Relations, Team Supervision
EDUCATION
Bachelor Of Science, Business Administration (Marketing)
California State University, Northridge | 2025
- American Marketing Association (AMA)
- CSUN American Advertising Federation (AAF)
- Deans List
ABOUT
Reed is a Los Angeles–based marketer from Oak Park, CA. When he’s not managing marketing strategy for Alpha Auto Haus, he can be found “test-driving” clients’ Lamborghinis for quality-control purposes.
With over four years of hands-on experience in digital, field, and creative marketing, Reed brings a balance of creative vision and analytical thinking to every project. He has led campaign planning, managed paid media, optimized SEO, and developed brand storytelling that drives growth. Known for an authentic approach, strong collaboration, and a commitment to brand consistency, Reed focuses on building awareness and engagement across multiple platforms.
