Alpha Auto Haus is a Southern California based luxury automotive protection and restyling studio specializing in car wraps, window tint, paint protection film, and bespoke aesthetic upgrades. Alpha Auto Haus was built for owners who accept nothing less than perfection for their high-end vehicles.
Detailed Look At My Role At Alpha Auto Haus
In an industry where image is everything, Alpha Auto Haus needed a professional, luxury look and feel that reflected the craftsmanship and trust required when working on high-end vehicles. The brand had to communicate credibility at first glance, before a customer ever stepped foot inside.
Content
High-quality, transparent, and visually engaging video content positioned Alpha Auto Haus as an industry leader in under two years, capturing hundreds of thousands of views and elevating the brand’s authority and trust.
Cinematic process-driven content and before-and-after visuals brought Alpha Auto Haus from a no-name business into a locally recognized brand, growing its social presence from 0 to 10K+ followers organically.
Skills And Tools: Social Media, Photography, Videography, Editing, Photoshop, Premier Pro, Lightroom Classic
Website / Search Performance / SEO / AI Search
Rebuilt the website to elevate brand image, improve user experience, and optimize search performance. Implemented on-page SEO, structured data, and AI-friendly content to increase organic visibility and ensure Alpha Auto Haus appeared in both traditional and AI-powered search results.
Complete Website Overhaul
Alpha Auto Haus needed to clearly stand out from its competitors, but the previous website failed to communicate the brand’s premium image or standards.
Rebuilt the website from the ground up, emphasizing luxury design, intuitive UX, and improved search visibility, resulting in a 45% increase in user engagement.
Old Landing Page
New Landing Page
Search Performance
The ground-up website rebuild significantly improved search performance by optimizing site structure, service pages, and on-page SEO.
As a result, Alpha Auto Haus increased organic impressions, improved rankings for high-intent keywords, and strengthened its local search presence.
AI Search Results
To improve AI discoverability, I made the website easy for AI to read by adding structured data and clearly highlighting services and locations.
This helped Alpha Auto Haus appear not only in traditional search results but also in AI-powered answers, increasing visibility for local, high-intent queries.
Skills And Tools: WordPress, UI/UX design, SEO, AI search integration, responsive design, analytics, Elementor, HTML, Google Keyword Planner
Paid Ads
Google Ads
Local Google Ads campaigns targeting high-intent keywords. Created ad copy, CTAs, and bidding strategy while monitoring performance. Adjusted keywords and targeting based on analytics to maximize CTR and conversions.
+114.29% increase in conversions while reducing cost 8.73% since implementing new strategy.
Meta
Demonstrating results from a three-week Meta video ad, driving 1,000+ link clicks and 5,900 unique viewers.
Skills And Tools: Paid Social, Ad Creation, Audience Targeting, Performance Analysis & Reporting, Budget Management
CRM Implementation
- Implemented HubSpot CRM to centralize customer information and streamline follow-ups.
- Built pipelines and automated recurring emails to improve user retention and engagement.
- Created custom fields and tags to track leads, interactions, and service preferences.
- Trained team members on CRM processes, improving adoption and consistent usage.
Skills And Tools: CRM, workflow automation, pipeline management, reporting, customer segmentation, email automation
Email Marketing
Managed bi-weekly email campaigns and post-service review emails, delivering targeted content that engaged clients, promoted services, and built trust through customer feedback.
Building Loyalty Through Regular Email Campaigns
Developed and executed bi-weekly email marketing campaigns to maintain regular communication with clients.
Each campaign featured targeted content, service highlights, and calls-to-action, helping Alpha Auto Haus drive engagement, bookings, and long-term loyalty.
Client Feedback Email
Implemented personalized review request emails with direct review links, increasing review submission rate from 2% to 30%.
This strategy helped Alpha Auto Haus gather authentic testimonials, build social proof, and grow credibility.
Automated Workflows
- Designed automated onboarding and feature reminder emails in HubSpot, helping users stay engaged with the service.
- Regular automated emails to keep users active and the service top-of-mind.
Skills And Tools: Hubspot, Canva, Photoshop, CRM Automation, Performance Metrics, Copywriting, Content Design, Email Campaign Strategy
Social Media Management
Building A Social Presence
Built local social media presence from 0 to 10K+ followers, outpacing competitors and establishing the brand as a dominant voice in the community.
Content Strategy And Planning
Developed and executed full content calendars, including posts, stories, carousels, and trial-reels across Instagram, TikTok, and YouTube. Managed community interactions, leveraged trends, and produced graphics/videos to grow followers.
Perfomance And Analytics
Measured performance of videos and adjusted posting strategies to drive higher engagement and reach.
Skills And Tools: Social Platforms, Content Creation, Calendar Planning, Community Building, Trend Analysis, Analytics/Performance Tracking, Brand Voice
Industry First Membership Program
Developed a membership program designed to retain existing clients and attract new ones, fostering loyalty and recurring business.
Alpha Preserve Membership Card
The Alpha Preserve Membership was designed for clients who demand the highest level of care for their vehicles. For a $99 monthly subscription, members receive a premium package of services, offering exceptional value and exclusive benefits.
Successfully onboarded over 50 clients within the first three months of the membership launch.
Design
Designed the Rush Series race car for the Laguna Seca race, and created a full suite of visual assets including email campaigns, infographics, magazine covers, and merchandise.
Laguna Seca Rush Series Livery
Custom-designed Rush Series race car livery for Alpha Auto Haus at Laguna Seca.
Alpha Auto Haus Merch
Designed and produced custom Alpha Auto Haus T-shirts
Infographics And Magazine Cover
Designed infographics, display pieces, and a magazine cover
Branded Partnerships
Developed strategic brand partnerships with automotive companies, local car events, and race car drivers to reach new audiences and reinforce Alpha Auto Haus’s luxury positioning.
Alpha Auto Haus X Ryan Kircher
Coordinated Ryan Kircher, a local race car driver who embodies the spirit of Alpha Auto Haus, as our brand ambassador. He promotes the brand on social media while showcasing his race car at events, amplifying Alpha Auto Haus’s presence and credibility in the automotive community.
Alpha Auto Haus X Local Car Events
Partnered with local car events to showcase Alpha Auto Haus, creating collaborative content, engaging directly with enthusiasts, and strengthening the brand’s presence within the automotive community.
Alpha Auto Haus X Inozetek
Coordinated Alpha Auto Haus to become an exclusive dealer with Inozetek, gaining access to exclusive colors and being the first to showcase them online. Collaborated with Inozetek on social media to amplify launches and drive engagement around these unique offerings.
