Freelance Marketing
UGC
Produced branded content for use across socials and website channels.
Ray-Band
Hilton
Dunkin'
Threshold
Life Rolls On
DSW
Neewer
Porsche
Peak Design
WLV Golf Course
YFN
Four Seasons
Patagonia
Vuori
Insta360
Mercedes-Benz
Luna
FILA
Vossen
DJI
New Balance
Drizzle
Developed branding, market research, and creative direction for "Drizzle"
Plogging Stick
Created educational content and led field marketing efforts for Plogging Stick, demonstrating the product in national parks across the country.
Case Projects
Barbenheimer: How Two Films Turned a Shared Release into A Viral Campaign
An analysis of how Barbie and Oppenheimer’s simultaneous release became a marketing phenomenon.
Everything Everywhere All At Once: An Analysis of Indie Film Branding and Marketing
This case study examines how Everything Everywhere All At Once leveraged creative and unconventional marketing to transform a niche indie film into the powerhouse it is today.
Morbius: Misaligned Film Branding
Examines how Morbius struggled with misaligned branding and marketing, where overhyped trailers and unclear audience targeting led to viral memes and audience backlash.
Innocent Drinks: Growing While Staying True To Its Brand
This analysis examines how Innocent Drinks’ sale of a minority stake to Coca-Cola created tension between growth ambitions and maintaining the brand’s ethical identity. It evaluates the company’s strategic options and recommends reaffirming their values as the most effective way to preserve consumer trust while leveraging Coca-Cola’s resources for expansion.
Tesla’s Growth Dilemma
This analysis evaluates Tesla’s need to evolve its business and operating models to sustain growth while staying true to its mission of accelerating the world’s transition to sustainable energy. It explores strategic options, including vertical integration, partnerships, subscription models, and recommends expanding supply chain control to reduce costs, scale production, and secure long-term operational stability.
Apple Inc.: Where's The Next Innovation?
This analysis looks at Apple’s challenge of relying so heavily on the iPhone while facing slowing innovation and tougher competition. It explores the company’s strengths and weaknesses and suggests focusing on expanding services, deepening its ecosystem, and developing next-generation technologies like spatial computing to keep Apple growing and leading the market.
